Executive Summary

Market Feasibility Study

Social Media Listening & Social Engineering in Egypt

Executive Summary

Egypt's social media users: 56.4M+ (2024) Global social listening market: $9.61B (2025) Key targets: Banking, Retail, Telecom, Tourism Competitive edge: Arabic language processing Target market share: 6-8% by 2035

Social Listening Market Growth ($B)

9.61

2025

12.5

2027

15.8

2029

18.43

2031

Market Size

Global Market Size

Current (2025) Social listening: $9.61B Growth rate: 13.90% CAGR Social media users: 5.24B

Future (2030-2035) Market size: $18.43B by 2030 Analytics market: $107B by 2032 Rising demand for Arabic NLP

Egypt Market Size

Current (2025) Internet users: 96.3M Social media users: 56.4M+ Social media ads: $304.55M

Growth Indicators Digital ads: 12% annual growth Social commerce: 36.1% CAGR Cybersecurity: 12.39% CAGR

Target Sectors